pain point

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Pain points are issues people come across that entrepreneurs can turn into opportunities.

The best pain points to solve are those that:

  1. Happen repeatedly
  2. Multiple people in the niche talk / complain about
  3. People are willing to pay to fix

That all sounds obvious as I write it, but the reality is tons of us build products that don't hone in on a pain point. If we can find those little gems, we are onto a potential product.

I like this write-up on pain points and how to find them, it goes into a few strategies and sites to look on.

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