online niche

An online niche is a specific, focused area of interest or expertise within a larger industry or market. In the context of the internet, a niche can refer to a specific topic or theme that a website, blog, or social media account is centered around. For example, an online niche could be a blog about vegan cooking, a YouTube channel about vintage cars, or an Instagram account about knitting.

Identifying and focusing on a specific niche can be beneficial for a number of reasons. For one, it allows you to build expertise and authority in a particular area and potentially stand out in a crowded market. It can also help you to better understand and serve the needs of your target audience, as you are able to focus your content and messaging on a specific topic or theme. In addition, niching down can help you to attract a dedicated and engaged audience, as people are more likely to follow and engage with content that is specifically tailored to their interests.

Overall, an online niche is a way to differentiate yourself and your content in the digital landscape and build a loyal following around a particular area of interest or expertise.

Solopreneurs can have a real advantage over larger businesses by being very targeted in a niche that is too small for those organisations to practically tackle.