Weekly update #6
Building solo /
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Week 6 in the books!
I'm still pushing down this bike shop newsletter route, which I think has a lot of potential.
My connection I made, Phil (Aus bike industry expert and very nice guy) connected me with a bike shop owner in Perth. We haven't chatted yet (I'll call him tomorrow) but what I gather is he is very busy, which is exactly what I'm looking for. Most marketing content options, including what I'm building in my day job, require business owners to write content themselves or find someone to do it. Writing content is a specialised niche and even if you are skilled, putting down the phone to your suppliers and shifting into that headspace just isn't practical. Hence why "generic" yet highly engaging lifestyle content for customers of a lifestyle business can be the perfect replacement.
I've written a demo email for the Perth shop with some content about commuter bikes (e bikes and cargo bikes in particular). Looking into this stuff really makes me want to get a cargo bike for commuting and grocery shopping, such a cool car replacement. We'll see how receptive to the content the shop is!
I had my first business expense this week - $18/month subscription to canva. Normally I am a tightass and won't pay for these kind of things, but I'm deciding to value my time more and actually pay for tools if they really help me - so there's progress on a personal / founder mindset level!
On the life habits side of things, feel I'm doing pretty well and I don't want to be too hard on myself. I'd like to do 4 days of 20 mins serious exercise next week 💪.
This week's goals
| Goal | Comments | |
|---|---|---|
| Refine first email | ✅ | I've made a new custom email for this bike shop in Perth who I will hopefully get to speak to and get his feedback on. |
| Get landing page for business live | ❌ | Didn't quite get this one done, to be honest I probably wasted too much time looking for domains; not really a priority. Just need to get a simple version live. |
| Reach out to one or two businesses to get initial feedback before trying to sell | ❌ | Didn't end up speaking with any yet this week, I'll roll this goal into next week. |
Life habits
| M | T | W | T | F | S | S | |
|---|---|---|---|---|---|---|---|
| 2🥛💧 in 🌅 | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| 💪 20⏱ | ❌ | 🏋️♂️ | ❌ | 🏋️♂️ | ❌ | 🏃♂️ | ❌ |
| 0🍻 | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | ✅ |
| 🛌 by 🕚 | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| ❌ 🍔 🕘-🕐 | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ |
Next week's goals
| Goal | Comments | |
|---|---|---|
| Get Perth bike shop to try one email send out | - | - |
| Get landing page for business live rolling over | - | - |
| Reach out to one or two businesses to get initial feedback before trying to sell rolling over | - | - |
Thanks again for reading and following along my solopreneur journey!